https://www.mydadthechemist.com/categories/serum/ Recent content in serum on My Dad the Chemist, a blog with skincare recommendations for real people Hugo -- gohugo.io en-us Tue, 04 Dec 2018 00:00:00 +0000 https://www.mydadthechemist.com/reviews/the-ordinary-euk-134-vs-niod-superoxide-dismutase-mist/ Tue, 04 Dec 2018 00:00:00 +0000 https://www.mydadthechemist.com/reviews/the-ordinary-euk-134-vs-niod-superoxide-dismutase-mist/ Despite all the recent-ish drama surrounding the future of The Ordinary, DECIEM is taking the world by storm. Here in NYC, there are now seven locations—I still remember there were only two stores around a half year ago (~March or April), when I first visited the location in SoHo. Here’s a drive-by picture of the new Upper West Side location: You may or may not know that DECIEM is the parent company of several beauty brands, ranging from the budget-friendly The Ordinary to the more $$$ NIOD brand.