Gatsby is a Japanese-based brand that makes hair gels, shave gels, and other men’s grooming products. When I heard about this brand in the past, I always wondered it if was indeed an ode to F. Scott Fitzgerald’s famous novel, The Great Gatsby. It turns out that it really is: read the company’s about page to read the full story, but basically, Gatsby’s founder was inspired by the lifestyle of the novel’s title character.
Today we’re diving back into the world of men’s hair grooming products: American Crew Fiber. This is a small tub of hair product that is supposed to add shape and appealing texture to your hair. American Crew did a partnership to feature Elvis on its products, which is what you see here:
Shave gels are one of the most interesting personal care products on the market—particularly the ones marketed to men. They have to simultaneously achieve the purpose of soothing the skin after it’s been freshly shaven with a sharp (or sometimes dull) razor, they have to make men feel pampered (which is usually achieved through some combination of fragrance and a velvety texture), and they have to make sure they don’t damage the integrity of razors by clogging or dulling the blades.…