skincare

Why don't more companies share their SPF testing results with consumers?

At least two companies share their SPF testing reports—EltaMD and Supergoop—but why don't more of their peers do the same?

Sunscreen is a mysterious topic, riddled with lots of cryptic acronyms…SPF, UVA, UVB, WTF? Plus, it’s gotten kind of a bad rap. Consumer Reports released a controversial study that found that many SPF claims did not hold up against independent, third-party testing. No wonder many people don’t bother to wear sunscreen—the labels are confusing, it’s expensive, it turns your skin white, it smells, and it might not even work.

The (new) ordinary: How do you add new products into your skincare routine?

I asked Deciem for advice on how to incorporate new The Ordinary products into my skincare routine. Here's what they recommended.

Do you remember PEMDAS? It’s an acronym that we used in math class to remember the proper order of operations: Parentheses, Exponents, Multiplication, Division, Addition, and Subtraction? Or, Please Excuse My Dear Aunt Sally (Poor Aunt Sally, what did she ever do to deserve being excused?).

The Ordinary Mandelic Acid 10% + HA Review

Could this be an affordable solution for smoothing out acne scars? Plus, I visited The Ordinary's brick-and-mortar store in SoHo, NYC!

Acronyms are not my strong suit (or perhaps you could say that they’re not my MO). I know the ones that have permeated the mainstream vernacular, but I’ve given up on trying to figure out what the kids are abbreviating these days. However, anyone who reads r/SkincareAddiction (even me!) knows that TO stands for The Ordinary, a brand that is owned by DECIEM. Rumor has it that the company may have some behind-the-scenes drama but that doesn’t take away from the fact that it makes…