Why don't more companies share their SPF testing results with consumers?
At least two companies share their SPF testing reports—EltaMD and Supergoop—but why don't more of their peers do the same?
Sunscreen is a mysterious topic, riddled with lots of cryptic acronyms…SPF, UVA, UVB, WTF? Plus, it’s gotten kind of a bad rap. Consumer Reports released a controversial study that found that many SPF claims did not hold up against independent, third-party testing. No wonder many people don’t bother to wear sunscreen—the labels are confusing, it’s expensive, it turns your skin white, it smells, and it might not even work.