I find drug store versions of name brand skincare products to be pretty fascinating. Recently I saw some pretty bold anti-aging claims on two SPF 70 sunscreen options at CVS. One was from the name brand (Neutrogena), while the other was CVS’s generic version, under a very similar name (Age Defense rather than Neutrogena’s Age Shield). A shield is a type of defense, so I think this is pretty much a case where the marketing team looked up “shield” in the thesaurus when it…

I’ve never tried Walmart beauty or personal care products before, but the other day, I was browsing the Walmart website and I noticed that Equate (Walmart’s house brand) makes a generic version of CeraVe Daily Moisturizing Lotion. This post will compare these two products' ingredients side by side to see if you it’s worth splurging on CeraVe, or saving a few bucks by buying Equate instead.

Sometimes name brands are worth the extra cost (as we established in our last edition of “Save or Splurge?", the CVS-brand generic version of CeraVe moisturizing cream just wasn’t up to snuff). But other times, things are a bit less clear. I’ve been using Whole Foods' 365 Everyday Value Gentle Skin Cleanser over the past few months, and it’s hard to deny that the packaging is almost a direct duplicate of Cetaphil Gentle Skin Cleanser’s design and color scheme…