I have to admit that I judge sheet masks by their covers (this is the case for books, too—shh, don’t tell!). I love sheet mask packages that fall into one of two categories: cute or clinical. Innisfree Peptide Sheet Mask falls into the latter group—I was intrigued by the beaker filled with grape-juice-like purple liquid, and I was inclined to believe that it would deliver scientifically proven results. As a daughter of a chemist, I’ll always be drawn to beaker imagery, if only…

Innisfree is a Korean beauty brand that falls under Amorepacific, along with other companies like Etude House and Laneige. Today I’m reviewing one of the sheet masks I purchased during an impromptu trip to Innisfree’s Midtown East location in NYC. I initially picked up Innisfree My Real Squeeze Broccoli Sheet Mask because of I was amused to see a bunch of broccoli florets on the front of a skincare product. But then I realized that it made sense: Why wouldn’t this food be…

It’s the first day of 2019! I thought it would be fitting to review something that’s meant to wash away makeup, sunscreen, and impurities—including the kind that come from boarding a long flight back home after visiting your family for the holidays. Today I’m focusing on Innisfree Refreshing Cleansing Wipes with Apple Seed. I picked up this 15-pack on a whim when I wandered into Innisfree’s new-ish Midtown East location in NYC.