I’ve heard of water-resistant sunscreen before, but what about sunscreen that is not just resistant to water, but actually further enhanced by water? Shiseido claims that its WetForce technology does just that. Shiseido Ultimate Sun Protection Lotion WetForce Sunscreen SPF 50+ was included in the Sephora Sun Safety Kit 2018. This sunscreen is water-resistant for up to 80 minutes and includes a mixture of four FDA-approved sunscreen ingredients: avobenzone, octinoxate, octocrylene, and…

Along with Michaels, Bed Bath & Beyond was one of my favorite stores as a teenager. (Yes, I’m what some might call a “nerd” or an “old soul.") The “beyond” includes Harmon Face Values, a division of the company that sells health and beauty products—not only name brands but also their own generic versions. I picked up a three-pack of Harmon Face Values sunscreen lip balm the other day. It looks like a dead ringer for ChapStick’s moisturizing lip…

I find drug store versions of name brand skincare products to be pretty fascinating. Recently I saw some pretty bold anti-aging claims on two SPF 70 sunscreen options at CVS. One was from the name brand (Neutrogena), while the other was CVS’s generic version, under a very similar name (Age Defense rather than Neutrogena’s Age Shield). A shield is a type of defense, so I think this is pretty much a case where the marketing team looked up “shield” in the thesaurus when it…