In the U.S., the only physical sunscreen filter that provides good UVA protection is zinc oxide, and any product that has a high concentration of this ingredient usually screams: “I’m wearing sunscreen!"—which is why I generally have more luck with tinted sunscreens. Countries in Europe and Asia allow a greater variety of sunscreen filters (including ones that provide excellent UVA protection), which means that they’re able to create sunscreens that provide high UVA/UVB…

PURITO (a portmanteau of the words Purify + To) is a Korean beauty brand that is committed to delivering ingredients-focused skincare for people with sensitive skin. The first part of its name is self-evident; the second word, “To,” stands for the Chinese word for soil/earth (土). Together, these words signify the company’s commitment to delivering natural ingredients in its skincare in a way that will help heal and purify skin. The brand is also cruelty-free and uses recycled…