PURITO (a portmanteau of the words Purify + To) is a Korean beauty brand that is committed to delivering ingredients-focused skincare for people with sensitive skin. The first part of its name is self-evident; the second word, “To,” stands for the Chinese word for soil/earth (土). Together, these words signify the company’s commitment to delivering natural ingredients in its skincare in a way that will help heal and purify skin. The brand is also cruelty-free and uses recycled…

Happy Mother’s Day to all the amazing moms out there! Although I have decades of experience being a daughter, I still haven’t mastered the art of finding the right Mother’s Day gift. Other than Sudoku books, it’s hard to find something that she’ll actually like. My mom’s a fan of Korean dramas, so last year, I decided to try sending her some K-beauty products. If she likes Korean dramas, why wouldn’t she like Korean skincare?

On a recent trip to Sephora, I picked up a small travel size of IT Cosmetics CC+ cream (yes, I’m a sucker for browsing through those little product bins while waiting in line). This product bills itself as “Your Skin But Better” (and it even trademarked that phrase). After taking a quick scan through the massive ingredient list, I saw that it contained physical sunscreen ingredients (a mix of zinc oxide and titanium dioxide), so it offered full protection against the full…