THE INKEY LIST, to put it in Zoolander lingo, is…“so hot right now.” This company continues to take the world of skincare by storm, following in the tradition of transparent, affordable skincare that has garnered so much success for the The Ordinary. However, instead of The Ordinary’s signature glass bottles with droppers, THE INKEY LIST products are packaged in plastic tubes or bottles with black-and-white labels. The company only sells 20 skincare products, all of…

Sun Bum was founded in 2010 and offers vegan, cruelty-free products that support the beach lifestyle. I love their packaging, too—it looks just like the bottle has been carved out of a surfboard. I’ve always been curious about their sunscreens, so I was pleased to see that the Four Seasons resort in Maui offered complimentary “reef-friendly” Sun Bum SPF 15, 30, and 50 sunscreen to their guests. (As you might have guessed, I only hit up the SPF 50 throughout my stay.) Later,…

The other day, I reviewed Whole Foods Fragrance-Free Shampoo. Today, I’m diving into its companion product: Whole Foods Fragrance-Free Conditioner. It’s packaged in the same type of plastic bottle, and looks very much the same.